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Covered Topics
- What impact does the CFPB have on advertising and marketing, even if you're not a big bank?
- Regulatory Focus: Attention to unfair, deceptive, and abusive acts and practices (UDAAP). Plus - what may be considered abusive? How can you stay clear of trouble? Don't miss the forest for the trees.
- Advertising rules under Reg. Z for both mortgage loans and open-end plans from the Credit CARD Act
- UDAAP standards from the FTC on mortgage loans
- Consumer deposit products in Truth in Savings
- Rules for consumer loan products in Regulation Z
- Fair lending when marketing lending products
- "Equal Housing Lender" statement and the logo - when must these be used?
- Advertising over the Internet and social media - different standards?
- Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR), including caller ID requirements, Junk Fax, and CAN-SPAM
- Privacy implications - sharing information under Privacy regulations and FCRA
- Testimonials - FTC standards
- Promotions - drawings, giveaways, bonuses, etc.
- Tax implications, and what not to say when talking about tax breaks